Web Design & SEO Projects

The People Edge Consulting Project

The People Edge consulting digital marketing project in Kenya The People Edge consulting digital marketing project in Kenya

Project details

  • The People Edge Consulting
  • August 2024/2025
  • Mr.Fredrick
  • SEO, Google Ads

The People Edge Consulting SEO & Google Ads Project

Client Challenges

Before engaging with CorporatewebPro Agency, The People Edge Consulting faced critical challenges that hindered their growth and market competitiveness. Their biggest struggle was poor search visibility, which made it difficult for potential clients to discover their HR consultancy services online. Despite offering valuable solutions, their digital presence was almost invisible in search engine results, limiting their ability to reach and engage with their target audience. This lack of visibility directly impacted their ability to generate high-quality leads essential for closing new business. Additionally, their marketing efforts were not yielding the desired return on investment, leading to inefficient use of their advertising budget. Without a strategic approach to digital marketing, The People Edge Consulting risked stagnation in an increasingly competitive industry.

Our Approach to Client Issues

To address these challenges, CorporatewebPro Agency developed and executed a comprehensive digital marketing strategy tailored specifically to The People Edge Consulting’s needs. We began with a thorough SEO audit, identifying technical and content-related barriers that limited their search engine rankings. Our team implemented modern SEO techniques, optimizing website structure, enhancing keyword relevance, and building authoritative backlinks to improve organic visibility. Simultaneously, we launched carefully crafted Google Ads campaigns targeting high-intent, HR-related keywords designed to attract qualified leads. By continuously A/B testing ad creatives and refining targeting parameters, we maximized engagement and conversions. Recognizing the importance of user experience, we also optimized their landing pages to create a smoother and more persuasive journey for visitors, effectively turning clicks into inquiries. Furthermore, through real-time performance monitoring, we reallocated their advertising spend towards high-performing campaigns, eliminating inefficiencies and ensuring that every marketing dollar delivered maximum value.

Final Results

The implementation of this tailored strategy led to a dramatic transformation in The People Edge Consulting’s online performance. Their website experienced a remarkable 300% increase in traffic, driven largely by visitors actively seeking HR consultancy services. This surge in visibility translated into a 50% increase in conversion rates, significantly boosting the number of high-quality leads generated. Our strategic optimization of their Google Ads budget reduced their cost-per-click by 35%, allowing them to achieve better results without inflating their marketing spend. Additionally, the improved SEO efforts secured first-page rankings for key industry search terms, elevating their brand authority and positioning them as a leading HR consultancy in Kenya. These combined efforts resulted in substantial business growth and a stronger, more reliable pipeline of potential clients.

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