Web Design,PPC & SEO Projects

Smart People Africa Limited Project

Smart People Africa Google Ads Agency consulting Smart People Africa Google Ads Agency consulting

Project details

  • Smart People Africa Limited
  • May 2024/2025
  • Mr.Fredrick
  • SEO, Google Ads

Smart People Africa LTD Google Ads Project

Client Challenges


Smart People Africa Limited, a dynamic provider of HR software, online payment solutions, and bulk SMS services, faced significant hurdles in acquiring new B2B clients. Despite offering cutting-edge solutions, their Google Ads campaigns struggled to generate qualified leads and drive meaningful traffic. High competition in the tech solutions market, poor ad targeting, and an inefficient ad spend strategy were limiting their growth potential. These challenges hindered their ability to scale effectively and reach decision-makers within their target industries.


Our Approach to Client Issues


CorporatewebPro Agency conducted a comprehensive audit of Smart People Africa Limited’s existing Google Ads campaigns to identify performance gaps and opportunities. We implemented a multi-faceted strategy tailored to their B2B market, which included:

  1. Advanced Audience Segmentation: Leveraging in-depth market research to identify and target high-intent business audiences actively searching for HR, payment, and SMS solutions.
  2. Strategic Keyword Optimization: Focused on long-tail and intent-driven keywords to minimize wasted ad spend and improve relevance.
  3. Compelling Ad Copy & Creative Design: Crafted persuasive ad copy and eye-catching visuals that highlighted the unique value propositions of Smart People Africa’s services.
  4. Conversion-Driven Landing Pages: Designed and optimized dedicated landing pages for each product line to enhance user experience and maximize conversions.
  5. Continuous A/B Testing: Regularly tested ad variations and bidding strategies to refine performance and ensure optimal ROI.
  6. Budget Optimization: Reallocated the ad spend budget towards the highest-performing campaigns to maximize results without increasing overall spend.

Our Final Impact

Our tailored Google Ads strategy had a transformative impact on Smart People Africa Limited's digital marketing performance. We achieved a remarkable 200% increase in paid traffic, driving a surge of highly targeted website visitors who were actively seeking B2B tech solutions. Additionally, there was a 65% growth in high-quality leads, with a substantial rise in inquiries and demo requests from decision-makers in key industries. We also helped reduce the cost per acquisition (CPA) by 30%, ensuring more efficient use of the advertising budget and lowering costs for acquiring new clients. Through strategic budget allocation, we optimized monthly ad spend, maximizing ROI and ensuring that every dollar spent contributed to measurable growth.

We stands out as a trusted digital advertising agency in Kenya, offering a comprehensive suite of digital marketing services tailored to meet your unique needs. Located in Nairobi, our expertise bridges creativity and technology to help brands unlock their full potential.

Nairobi,Kenya
(Sat - Thursday)
(8am - 05 pm)