

Project details
- Smart People Africa Limited
- May 2024/2025
- Mr.Fredrick
- SEO, Google Ads
Smart People Africa LTD Google Ads Project
Client Challenges
Smart People Africa Limited, a dynamic provider of HR software, online payment solutions, and bulk SMS services, faced significant hurdles in acquiring new B2B clients. Despite offering cutting-edge solutions, their Google Ads campaigns struggled to generate qualified leads and drive meaningful traffic. High competition in the tech solutions market, poor ad targeting, and an inefficient ad spend strategy were limiting their growth potential. These challenges hindered their ability to scale effectively and reach decision-makers within their target industries.
Our Approach to Client Issues
CorporatewebPro Agency conducted a comprehensive audit of Smart People Africa Limited’s existing Google Ads campaigns to identify performance gaps and opportunities. We implemented a multi-faceted strategy tailored to their B2B market, which included:
- Advanced Audience Segmentation: Leveraging in-depth market research to identify and target high-intent business audiences actively searching for HR, payment, and SMS solutions.
- Strategic Keyword Optimization: Focused on long-tail and intent-driven keywords to minimize wasted ad spend and improve relevance.
- Compelling Ad Copy & Creative Design: Crafted persuasive ad copy and eye-catching visuals that highlighted the unique value propositions of Smart People Africa’s services.
- Conversion-Driven Landing Pages: Designed and optimized dedicated landing pages for each product line to enhance user experience and maximize conversions.
- Continuous A/B Testing: Regularly tested ad variations and bidding strategies to refine performance and ensure optimal ROI.
- Budget Optimization: Reallocated the ad spend budget towards the highest-performing campaigns to maximize results without increasing overall spend.
Our Final Impact
