Web Design & SEO Projects

M-Paya Energy Project

M-Paya Energy SEO & PPC Advertising Kenya M-Paya Energy SEO & PPC Advertising Kenya

Project details

  • M-Paya Energy
  • Feb 2024/2025
  • Mr.Fredrick
  • SEO, Google Ads

M-paya Energy SEO & Google Ads Project

Client Challenges


M-Paya Energy, a leader in smart metering solutions, faced significant challenges in enhancing their search visibility and generating high-quality leads. Despite offering innovative energy solutions, their online presence was overshadowed by competitors, making it difficult to reach potential clients. Additionally, their existing digital marketing efforts failed to attract decision-makers interested in smart metering solutions, leading to wasted ad spend and missed opportunities for business growth.

Our Approach to Client Issues


Understanding the unique market dynamics of the energy sector, CorporatewebPro Agency implemented a data-driven SEO and Google Ads strategy tailored specifically for M-Paya Energy. We began with a comprehensive SEO audit to uncover on-page and technical issues hindering their search visibility. Our team optimized website content with industry-relevant keywords and improved the site’s technical performance for better indexing.

For Google Ads, we developed highly targeted campaigns focusing on keywords aligned with smart metering solutions and industry pain points. Our strategy involved crafting compelling ad copy, implementing A/B testing to refine messaging, and leveraging audience segmentation to reach high-intent prospects. Budget allocation was strategically optimized to prioritize high-performing campaigns, ensuring maximum ROI.

Final Results

Through meticulous SEO enhancements and strategic Google Ads management, M-Paya Energy experienced a remarkable transformation. Their website traffic surged by 250%, significantly improving their search engine rankings for industry-specific keywords. Google Ads campaigns delivered a 60% increase in qualified leads, with a 35% reduction in cost-per-lead due to optimized budget allocation. These results translated into a consistent influx of high-quality leads and greater engagement from key decision-makers in the energy sector. M-Paya Energy not only achieved higher visibility but also strengthened its market positioning as a trusted smart metering solutions provider.

We stands out as a trusted digital advertising agency in Kenya, offering a comprehensive suite of digital marketing services tailored to meet your unique needs. Located in Nairobi, our expertise bridges creativity and technology to help brands unlock their full potential.

Nairobi,Kenya
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