Lanchester Motors Project

Project details

Name: Lanchester Motors Kenya
Date: 24th August 2023
Author: Marilin De Aragon
Tags: Web Design,SEO,PPC

Value: $750

Lanchester Motors Web & SEO Project

Client Brief

When Lanchester Motors approached CorporateWebPro Marketing Agency, they faced a unique set of challenges. Their website was in dire need of a redesign to create a more engaging and user-friendly online experience. Additionally, their SEO performance was struggling, making it difficult for potential customers to find them in search engine results. Lastly, while they were investing in Google Ads campaigns, the challenge lay in converting those clicks into high-quality leads. It was clear that a comprehensive digital transformation was needed.

Our Project Approach

Our journey with Lanchester Motors began by understanding their unique needs. We started with a complete website overhaul, focusing on a modern, responsive design that showcased their vehicle inventory and made browsing a breeze. Simultaneously, we dived into their SEO issues, optimizing their website for relevant keywords and enhancing its visibility in search engine results. Our SEO specialists collaborated with their team to create valuable, shareable content to boost organic traffic.

For their Google Ads campaigns, our Google Ads consultants worked diligently to streamline their ads, targeting the right audience with compelling ad copy. We closely monitored campaign performance, making data-driven adjustments to ensure their budget generated high-converting leads. Over time, Lanchester Motors witnessed a significant increase in website traffic, higher Google Ads ROI, and an influx of potential buyers eager to explore their vast vehicle selection.

The Final Results

Lanchester Motors' digital transformation was a resounding success. Their website now stands as a beacon of user-friendliness, drawing in customers with its aesthetic appeal and seamless navigation. SEO improvements led to higher organic search rankings, driving an influx of organic traffic. Google Ads campaigns saw conversion rates soar, bringing high-quality leads through the door. Today, Lanchester Motors thrives in the competitive car dealership market in Nairobi, and we are proud to have played a vital role in their success story. By combining web design, SEO expertise, and Google Ads consulting, we helped Lanchester Motors achieve their goals, and we're excited to continue our journey with them.