Irish Woollen Workshop SEO & PPC Project

Project details

Name: The Irish Woollen Workshop
Date: 24th July 2023
Author: Marilin De Aragon
Tags: SEO, Google Ads

Value: $1000

The Irish Woollen Workshop SEO & PPC Project

Client Brief

When The Irish Woollen Workshop approached CorporateWebPro Marketing Agency, they faced significant challenges in their E-commerce business. Their online store, specializing in luxury sheepskin and cowhide rugs in Ireland, needed a fresh approach. The website was struggling with SEO issues, and their Google search and shopping ads weren’t delivering the desired results.

Our Project Approach

Our journey with The Irish Woollen Workshop began with a thorough analysis of their existing website and digital marketing efforts. We identified key areas for improvement, starting with a comprehensive E-commerce website redesign. Our team crafted a user-friendly, visually appealing website that showcased their premium products and offered a seamless shopping experience.

In parallel, we tackled their SEO challenges. Extensive keyword research, on-page optimization, and content enhancements were implemented to boost their organic search rankings. Simultaneously, we fine-tuned their Google Ads strategy, optimizing ad campaigns, and ensuring maximum visibility in search and shopping results.

The Outcome

The results were transformative. The Irish Woollen Workshop saw a substantial increase in organic traffic, with improved rankings for valuable keywords. Their Google Ads campaigns became more cost-effective, delivering a higher return on investment. With a redesigned website and a well-executed SEO and advertising strategy, The Irish Woollen Workshop not only overcame their initial challenges but also enjoyed increased sales and a stronger online presence. Our collaboration with The Irish Woollen Workshop is a testament to the power of comprehensive E-commerce web redesign, expert SEO, and Google Ads consulting in driving online success. It's a story of transformation, growth, and the value of strategic digital marketing.